Many CEOs of car manufacturer would be having parties if they could reach 6-digit sales. However, for Toyota, 102,565 cars sold in January 2009 means a 34.9% decline compared with January last year.
The Toyota Camry is leading all Toyota sales with 20,782 units being sold. Compared with 31,601 units sold in January last year, which is a decline of 36.8%.
The all-new Toyota Venza is posting a total of 1,394 units sold, which is far below the expectation.
Unlike the increase of sales for the Honda Fit, The Toyota Yaris has a huge decline of 44.3% with 4,440 units sold, while 7,666 units were sold in January last year.
The second best-selling Toyota car is the Toyota Corolla. With 19,238 cars sold last month, the Toyota Corolla is selling relative well with only 10.8% decline compared with January last year. Probably the customer rebate of between $1000 to $1500 does help the sales.
For Toyota SUV/Trucks, the Toyota RAV4, the compct SUV from Toyota, also had a decrease of 29.1%, with 8,034 cars sold last month, and 10,897 cars sold January last year. The Toyota Highlander had drop of 55.1% with 5,757 units sold. With $5000 dealer cash on the 2008 Toyota Highlander in certain regions, higher sales was expected.
For the division of Scion, all cars are being hit by the economy situation.
1,715 units of the Scion xB, the boxy compact wagon, were sold, whcih is a 50.3% decrease compared with the first month of year 2008. The Scion tC, the sport coupe for young drivers, dropped 59.5% in sales with 1,241 units being sold.
Tags: Car Pricing News
Toyota reports November 2008 Sales. As their major competitor American Honda drops 30.6% in November 2008, Toyota also got hit by the low economy by a decrease of 31.1% last month with total of 114,084 units sold by both Toyota Division passenger cars and Toyota Division light trucks, compared with November 2007.
Despite the decline of sales, Toyota is doing relatively well on their passenger cars probably due to the 0% APR offer by Totota. The best-selling Toyota car, the Toyota Camry, “only” went down 28.8% with 25,224 units sold, while its major competitor, the Honda Accord, had a decrease of 38.1% last month. The Toyota Corolla, follows the Toyota Camry, was the second best-selling Toyota passenger car with 21,807 units sold, a 12.8% decrease from last year. On the other hand, Honda Civic was down 29.6%. From this perspective, Toyota did a very good job on the Camry-Corolla combo to fight against the Honda Accord-Civic combo.
The compact size Toyota Yaris was also down by 16.6% with 4,545 units sold, while the Toyota Avalon had a huge drop of 61.6% with 2,502 units sold.
For Toyota trucks, all SUVs, vans, and trucks went down as expected. The only exception is the Toyota Sequoia, the full size SUV from Toyota. Maybe due to the hight customer rebate, the sales of Toyota Sequoia has been going up for the past few months compared with the same period last year. 1,873 units of Toyota Sequoia were sold last month, which is a 51.9% increase with November 2007. The Toyota Highlander, despites the $5000 dealer incentive in certain region, still went down 35.9% with 7,887 cars being sold.
Scion posted sales of 5,275 units in November 2008.
For the details, please visit Toyota website