Toyota reports November 2008 Sales. As their major competitor American Honda drops 30.6% in November 2008, Toyota also got hit by the low economy by a decrease of 31.1% last month with total of 114,084 units sold by both Toyota Division passenger cars and Toyota Division light trucks, compared with November 2007.
Despite the decline of sales, Toyota is doing relatively well on their passenger cars probably due to the 0% APR offer by Totota. The best-selling Toyota car, the Toyota Camry, “only” went down 28.8% with 25,224 units sold, while its major competitor, the Honda Accord, had a decrease of 38.1% last month. The Toyota Corolla, follows the Toyota Camry, was the second best-selling Toyota passenger car with 21,807 units sold, a 12.8% decrease from last year. On the other hand, Honda Civic was down 29.6%. From this perspective, Toyota did a very good job on the Camry-Corolla combo to fight against the Honda Accord-Civic combo.
The compact size Toyota Yaris was also down by 16.6% with 4,545 units sold, while the Toyota Avalon had a huge drop of 61.6% with 2,502 units sold.
For Toyota trucks, all SUVs, vans, and trucks went down as expected. The only exception is the Toyota Sequoia, the full size SUV from Toyota. Maybe due to the hight customer rebate, the sales of Toyota Sequoia has been going up for the past few months compared with the same period last year. 1,873 units of Toyota Sequoia were sold last month, which is a 51.9% increase with November 2007. The Toyota Highlander, despites the $5000 dealer incentive in certain region, still went down 35.9% with 7,887 cars being sold.
Scion posted sales of 5,275 units in November 2008.
For the details, please visit Toyota website
Tags: Car Pricing News, Toyota, Toyota Sales Report
According to economic 101, when price becomes lower, demand will go up. Toyota implements this idea on selling the 2008 Toyota Highlander very well following the huge sales drop in October 2008.
You do not find $5,000 incentive on a Japnese car with price tag between $30,000~$40,000 often, but due to the bad economy, it happens. There is a $5,000 market support on the new 2008 Toyota Highlander from base model to the highest trim in south east area. There is additional $500 millitary rebate on top of that. Yes, that is total of $5,500 and no negotiation should be involved yet if you are qualified. Dealer might trick you by saying there is no such offer or not giving you the full amount. Remember that you could always find a dealer want to dump cars. This offer may not be combined with special APR, but $5,000 is a huge amount so who cares. Also, there is $400 college rebate on top of everything as well.
Since not everyone is located in southeast area, what about other areas? No information is available this point. However, once there is new information we will update it.
Tags: Car Incentive, Car Price, Car Pricing News, Car Rebate