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06 Jan 09 American Honda Reports Decline of Sales of 34.7% in December 2008

American Honda posted a total of 86,805 cars sold in December 2008, 34.7% lower than the December last year.

The Honda Accord is still the best-selling vehicles for Honda with 22,348 units being sold, which is a 28.5% decrease compared with December 2007. The economy probably helps the re-designed 2009 Honda Fit as it is doing relatively well by only dropping 1.5% in sales with 5,309 units being sold. 17,302 of the Honda Civic were sold last month, which is 36.4% decline compared with December 2007.

With the decrease of production of 2009 Honda Pilot and 2009 Honda Odyssey taking place, The Honda Pilot SUV and the Honda Odyssey minivan are down 35.3% and 53.4%, with 6,735 and 6,950 units sold. The Honda Element, the compact boxy wagon were down 53.5% with 1,336 units sold, compared with 2,875 units last year. The Japan-made Honda CR-V is doing well with only 13,933 units sold, which is a 25.3% decline. Mabe the rumored $1,000 dealer incentive helps CR-V a little bit.

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03 Dec 08 Honda Reported 30.6% Sales Drop in November 2008

American Honda sold 68,343 units of vehicles in November 2008, a decline of 30.6% compared with November 2007.

All Honda vehicles sales went down. The Honda Accord is still the best-selling Honda vehicle with 17,430 units being sold, despite the 38.1% decrease daily sales rate with last November. The Honda Civic also had a slow month with 25,141 units being sold, a decrease of 29.6% compared with last year. Surprisingly, 4,909 units of the Honda Fit were sold last month, a decline of 8.1%.

The Honda Pilot, the 8-passenger SUV, became the exception with 5,601 units sold, an increase of 4.5% from last November. However, other than the Honda Pilots, all Honda trucks were having a slow month as expected. With decline of 26.3% for Honda CR-V, there were 12,153 units of the compact 5-passenger crossover SUV sold.

Below is the detailed sales report

Honda November 2008 Sales Report

Honda November 2008 Sales Report

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05 Nov 08 Honda Drops 28% of sales in October 2008

Honda drops 28% sales in Oct 2008 compared witd Oct 2007 despite increase sales of the re-desgined 2009 Honda Fit.

American Honda just published Octobor 2008 Sales. Like most auto makers, a decline of 28.0% daily sales rate compared with sales in Octobor 2007. The all-new redesigned Honda Fit is the only model with increase of 28.1% daily sales rate, with 6,478 units sold last month, compared with 4,868 sold in Octobor 2007.

Sales of Honda trucks and SUVs are decreasing as expected due to the economy situation. The most-selling Honda SUV - Honda CR-V drops 24.4% sales rate with 23.169 units sold last month, followed by the Honda Odyssey, with 38.6% sales rate lower than last Octobor and 9,208 units sold last month.

Two of the best-selling Honda models, the Honda Accord and the Honda Civic, surprsingly drop the sales of 38.4% and 24.8% despite Honda’s promotion of special APR.

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13 Oct 08 Honda Plans to reduce Production of 2009 Pilot & 2009 Odyssey

Even with the huge jump of more than 900 points in Dow Jones today, it seems Honda still does not think US SUV/Minivan Market will come back anytime soon.

Honda plans to reduce the production of 2009 Honda Pilot and and 2009 Honda Odyssey between November 2008 and March 2009 by total of 22,000 units despite gas price is dropping. It is believed that the reason of this decision is due to the US customers move from SUV/Minivan to sedans becuase of the cheaper price and less gas consumption. However, it is believed that Honda will use the production line to produce more Accord, the mid-size family sedan of Honda.

Since it usually takes two months to have the car delivered from factory to dealers’ parking lot, the reduced quantities might affect the market by around end of January 2009. Expect auto makers to have similiar decision as SUVs/Minivans are very hard to be sold for the last half year. Mazda is having huge hidden dealer incentive on 2008 CX-9 and hidden dealer cash on 2008 CX-7 , and 40% off MSRP on Nissan SUV/Minivan . For people who are looking to buy SUV/Minivan, be prepared and do not wait for too long. X’mas this year seems to be a good time as there are still plenty of inventories and you could get a good deal before car makers adjust reduce their production.

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