04 Feb 09 Toyota keeps 6-digit Sales Despite a 34.9% Decline in January 2009

Many CEOs of car manufacturer would be having parties if they could reach 6-digit sales. However, for Toyota, 102,565 cars sold in January 2009 means a 34.9% decline compared with January last year.

The Toyota Camry is leading all Toyota sales with 20,782 units being sold. Compared with 31,601 units sold in January last year, which is a decline of 36.8%.

The all-new Toyota Venza is posting a total of 1,394 units sold, which is far below the expectation.

Unlike the increase of sales for the Honda Fit, The Toyota Yaris has a huge decline of 44.3% with 4,440 units sold, while 7,666 units were sold in January last year.

The second best-selling Toyota car is the Toyota Corolla. With 19,238 cars sold last month, the Toyota Corolla is selling relative well with only 10.8% decline compared with January last year. Probably the customer rebate of between $1000 to $1500 does help the sales.

For Toyota SUV/Trucks, the Toyota RAV4, the compct SUV from Toyota, also had a decrease of 29.1%, with 8,034 cars sold last month, and 10,897 cars sold January last year. The Toyota Highlander had drop of 55.1% with 5,757 units sold. With $5000 dealer cash on the 2008 Toyota Highlander in certain regions, higher sales was expected.

For the division of Scion, all cars are being hit by the economy situation.

1,715 units of the Scion xB, the boxy compact wagon, were sold, whcih is a 50.3% decrease compared with the first month of year 2008. The Scion tC, the sport coupe for young drivers, dropped 59.5% in sales with 1,241 units being sold.

Tags: Car Pricing News

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