It is well-known that there is a $1,000 customer Rebate on 2009 Mitsubishi Lancer as you could find it on Mitsubishi Official website special offer easily. There are also Mitsubishi Customer Loyalty rebate for $500 and Military Rebate for another $500, but what we speculate is that there is hidden rebate or incentive given to Mitsubishi dealers on top of everything.
You may be wondering how this idea comes out, keep reading and you will see.
- On a “famous” car site, you could get a new 2009 Mitsubishi Lancer for a little bit less their “invoice price”. Yes, the invoice price on the site is always inflated, but normally, their price is usually calculated based on a formula, which is their inflated invoice price minus all “available” rebates and incentives plus another $200~$500.
- There is $1,500 (amount varies a little bit in different areas) customer rebate on 2009 Toyota Corolla, and $500 dealer cash on 2009 Honda Civic. In order to compete with other Japnese auto makers, Mitsubishi needs give out more to fight for the shrink car market.
- There is a computer-generated offer on a 2009 Mitsubishi Lancer DE for $2270 below dealer invoice. We all know that the “dealer invoice” is inflated for sure, and since there are Mitusibishi Loyalty Rebate and Mitsubishi Military Rebate, the amount of rebates is $2,000. You might be thinking that the $2270 is coming from the total of $2,000 rebate and the $270 is just discount from dealer. However the same offer at end of December 2008 was exactly $1,000 below dealer invoice, which should be the $1,000 customer rebate while there are military rebate and loyalty rebate available, too.
Therefore, we believe that you should be targeting $2000 below real invoice for a new 09 Mitsubishi Lancer. Please report your price paid and quoted to us!
Tags: Car Incentive, Car Pricing News, Car Rebate
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